This activity was supported by USAID/OTI to procure the services of a firm that specializes in media messaging design, public relations strategies, media mobilization and event organizing. The firm was responsible for designing the slogan and logo for a national non-violence campaign (NN-VC) due to launch in Bishkek on or around 20 September. It also was responsible for the campaign’s public relations strategy, media placement and organization of the multiple campaign events to take place around the country. It was expected that the NN-VC would capture the imagination of the Kyrgyzstan public, encouraging tolerance and peaceful behavior during this political season.